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Retail

define curl

be curly
shampoo
• defines wavy to curly hair
• fights frizz
$21* | 8.5 fl oz | 250 ml
$63* | 33.8 fl oz | 1000 ml
be curly
conditioner
• defines wavy to curly hair
• fights frizz
$21* | 6.7 fl oz | 200 ml
$79* | 33.8 fl oz | 1000 ml
be curly
curl enhancer
• intensifies curl
• tames frizz and boosts shine
$24* | 6.7 fl oz | 200 ml
be curly
style-prep
• moisturizes and defines curls
• all-day frizz control
$24* 3.4 fl oz 100 ml
be curly
curl enhancing hair spray
• intensifies curls; with flexible hold
• all-day frizz control
$21* | 6.7 fl oz | 200 ml
be curly
curl controller
• lengthens and loosens curl
• controls volume and frizz
$23* | 6.7 fl oz | 200 ml
be curly
co-wash
• gently cleanses the scalp
• moisturizes curls for up to 3 days
• sulfate free, low lather
$24* | 8.5 fl oz | 250 ml
$71* | 33.8 fl oz | 1000 ml
be curly intensive
detangling masque
• detangles and defines curls
• moisturizes and fights frizz
$27* | 5 fl oz | 150 ml
$68* | 16.9 fl oz | 500 ml

add shine

brilliant
shampoo
• cleanses deeply
• restores softness and shine
$21* | 8.5 fl oz | 250 ml
$62.50* | 33.8 fl oz | 1000 ml
brilliant
conditioner
• detangles
• restores softness and shine
$21* | 6.7 fl oz | 200 ml
$79* | 33.8 fl oz | 1000 ml
brilliant
damage control
• protects against thermal damage
• reduces breakage from combing
$20* | 8.5 fl oz | 250 ml
brilliant
emollient finishing gloss
• smooths ends
• imparts glossy shine
$28* | 2.5 fl oz | 75 ml
brilliant
retexturing gel
• adds medium hold
• boosts shine
$20* | 5 fl oz | 150 ml
brilliant
humectant pomade
• moisturizes
• defines and adds shine
$23* | 2.6 oz | 75 ml
brilliant
anti-humectant pomade
• repels humidity and adds shine
$23* | 2.6 oz | 75 ml
brilliant
spray-on shine
• sheer mist adds shine
• tames frizz and flyaways
$28* | 3.4 fl oz | 100 ml

smooth frizz

brilliant
universal styling creme
• smooths coarse hair
• seals in moisture and adds shine
$20* | 5 fl oz | 150 ml

create hold

brilliant
medium hold hair spray
• provides medium hold
• adds brilliant shine
$21* | 8.5 fl oz | 250 ml
control force
firm hold hair spray
• provides all-day firm hold
• 24-hour humidity defense
$30* | 9.1 oz | 258 g
pure abundance
volumizing hair spray
• extra-firm hold
• quick-dry formula volumizes
$21* | 6.7 fl oz | 200 ml
air control
light hold hair spray
• provides light, workable hold
• eliminates static
$28* | 9.1 oz | 258 g
witch hazel hair spray
• provides light hold
• adds shine
$21* | 8.5 fl oz | 250 ml
firmata
firm hold hair spray
• provides strong hold
• adds shine
$21* | 8.5 fl oz | 250 ml
confixor
liquid gel
• provides medium hold
• helps condition and fortify
$20* | 8.5 fl oz | 250 ml
flax seed aloe strong
hold sculpturing gel
• provides strong hold
• enhances shine
$20* | 8.5 fl oz | 250 ml

protect color

color conserve
shampoo
• gently cleanses
• keeps hair color vibrant longer
$21* | 8.5 fl oz | 250 ml
$63* | 33.8 fl oz | 1000 ml
color conserve
conditioner
• detangles and adds shine
• keeps hair color vibrant longer
$21* | 6.7 fl oz | 200 ml
$79* | 33.8 fl oz | 1000 ml
color conserve
daily color protect
• instantly intensifies color radiance
$24* | 3.4 fl oz | 100 ml
color conserve
strengthening treatment
• strengthens and protects hair
• illuminates color with shine
$27* | 4.2 fl oz | 125 ml

repair damage

damage remedy
restructuring shampoo
• helps repair and strengthen hair
• fortified with quinoa protein
$29* | 8.5 fl oz | 250 ml
$86* | 33.8 fl oz | 1000 ml
damage remedy
restructuring conditioner
• helps repair and strengthen hair
• fortified with quinoa protein
$29* | 6.7 fl oz | 200 ml
$109* | 33.8 fl oz | 1000 ml
damage remedy intensive
restructuring treatment
• strengthens hair with deep repair
• fortified with quinoa protein
$36* | 5 fl oz | 150 ml
$91* | 16.9 fl oz | 500 ml
damage remedy
daily hair repair
• instantly repairs. For stronger, longer hair
• helps protect from heat styling
$29* | 3.4 fl oz | 100 ml
Less breakage in a clinical repeat combing test vs.untreatedhair.

add moisture

dry remedy
moisturizing shampoo
• gently cleanses and moisturizes
• adds softness and shine
$29* 8.5 fl oz 250 ml
$86* | 33.8 fl oz | 1000 ml
dry remedy
moisturizing conditioner
• nourishes and moisturizes
• adds softness and shine
$29* 6.7 fl oz 200 ml
$109* | 33.8 fl oz | 1000 ml
dry remedy
daily moisturizing oil
• penetrates to instantly moisturize by 41%
• adds softness
$29* | 1 fl oz | 30 ml
dry remedy
moisturizing masque
• helps seal in intense moisture
• adds softness and shine
$36* | 5 fl oz | 150 ml
After 1 application in a clinical test.

thinning solutions

invati
exfoliating shampoo
• cleanses and renews the scalp
• removes pore-clogging build-up
$29* | 6.7 fl oz | 200 ml
$109* | 33.8 fl oz | 1000 ml
invati
thickening conditioner
• weightlessly thickens hair from within
$29* | 6.7 fl oz | 200 ml
$109* | 33.8 fl oz | 1000 ml
invati
scalp revitalizer
• helps keep the hair you have longer
$60* | 5 fl oz | 150 ml
invatisystem
• reduces hair loss by 33% due to breakage, after 12 weeks
$118*
invati scalp revitalizer
• helps keep the hair you have longer
• 3 weeks for free instead of 1∆∆
$135* | 3 refills 5 fl oz | 150 ml each
Reduces hair loss due to breakage, in a 12-week clinical test of the invatiTM system.
Reduces hair loss due to breakage, in a 12-week clinical test of the invatiTM system.
∆∆The refill trio-pack contains a 12-week supply. Based on the new suggested retail price of this trio-pack there is a savings of $45 (which is the equivalent of 3 weeks for free on a
per ounce basis) compared to the suggested retail price of 3 individual bottles.

volumize or thicken

pure abundance
volumizing shampoo
• helps hair look and feel more abundant
$21* | 8.5 fl oz | 250 ml
$63* | 33.8 fl oz | 1000 ml
pure abundance
volumizing clay conditioner
• helps hair look and feel more abundant
$21* | 6.7 fl oz | 200 ml
$40* | 16.9 fl oz | 500 ml
pure abundance
style-prep
• infuses hair with all-day weightless volume
• helps refresh volume on second day
$24* | 3.4 fl oz 100 ml
pure abundance
hair potion
• instantly volumizes hair
• adds texture with a matte finish
$24* | 0.7 oz | 20 g
volumizing tonic
• adds lift at the roots
• boosts volume and adds shine
$21* | 3.4 fl oz | 100 ml
phomollient
styling foam
• creates weightless body and volume
• adds light hold with shine
$20* | 6.7 fl oz | 200 ml
$19* | 6.7 fl oz | 200 ml refill
thickening tonic
• instantly thickens hair
• expands strands from roots to ends
• thicker, fuller style lasts all day
$28* | 3.4 fl oz | 100 ml
pure abundance
volumizing hair spray
• extra-firm hold
• quick-dry formula volumizes
$21* | 6.7 fl oz | 200 ml

invigorating care

rosemary mint shampoo
• ideal for fine hair
• invigorating aroma awakens the senses
$13.50* | 8.5 fl oz | 250 ml
$40* | 33.8 fl oz | 1000 ml
rosemary mint conditioner
• ideal for fine hair
• invigorating aroma awakens the senses
$13.50* | 8.5 fl oz | 250 ml
$40* | 33.8 fl oz | 1000 ml

calming care

shampure shampoo
• infuses all hair types with calming aroma
• 25 pure flower & plant essences
$13.50* | 8.5 fl oz | 250 ml
$40* | 33.8 fl oz | 1000 ml
shampure conditioner
• infuses all hair types with calming aroma
• 25 pure flower & plant essences
$13.50* | 8.5 fl oz | 250 ml
$40* | 33.8 fl oz | 1000 ml
shampure composition oil
• infused with calming aroma
• moisturizes and provides instant radiance
• nourishing oil for body, bath & scalp
$30* | 1.7 fl oz | 50 ml
shampure soy wax candle
• Our signature calming aroma with 25 pure flower and plant essences
• Burns for 50+ hours
$40* | candle

balance scalp

scalp benefits
balancing shampoo
• cleanses down to the root
• creates ideal foundation for healthy hair
$21* | 8.5 fl oz | 250 ml
$62* | 33.8 fl oz | 1000 ml
scalp benefits
balancing conditioner
• soothes and balances the scalp
• creates ideal foundation for healthy hair
$21* | 6.7 fl oz | 200 ml
$79* | 33.8 fl oz | 1000 ml
scalp remedy
dandruff solution
• reduces flaking by up to 41% in just 1 week†
• helps prevent reoccurrence
$28* | 4.2 fl oz | 125 ml
Determined by a one-week clinical study.

smooth or straighten

smooth infusion
shampoo
• smooths and softens
• helps protect from heat styling
$21* | 8.5 fl oz | 250 ml
$63* | 33.8 fl oz | 1000 ml
smooth infusion
conditioner
• smooths and softens
• helps protect from heat styling
$21* | 6.7 fl oz 200 ml
$79* | 33.8 fl oz | 1000 ml
smooth infusion
style-prep smoother
• 12-hour humidity defense
• helps protect from heat styling
$24* | 3.4 fl oz | 100 ml
smooth infusion
glossing straightener
• all-day straightness and shine
• protects cuticle from heat
$24* | 4.2 fl oz | 125 ml
smooth infusion
naturally straight
• progressively straightens curls
• keeps hair straight day after day
$26* | 5 fl oz | 150 ml
smooth infusion
smoothing masque
• reduces frizzy volume by 50%
• smooths and softens hair
$27* | 5 fl oz | 150 ml
$68* | 16.9 fl oz | 500 ml
light elements
smoothing fluid
• weightlessly smooths frizz and tames flyaways
• adds natural shine
$28* | 3.4 fl oz | 100 ml
smooth infusion
nourishing styling creme
• nourishes hair
• fights frizz all day in intense humidity
$26* | 8.5 fl oz | 250 ml
After 5 consecutive applications, hair will stay straight for up to 3 washes.
In a clinical tress test.

sun care

sun care
hair and body cleanser
• removes chlorine and salt
• helps maintain moisture balance
$21* | 8.5 fl oz | 250 ml
sun care
after-sun hair masque
• restores sun-exposed hair
• helps moisturize and condition *suggested retail price
$27* | 4.2 fl oz | 125 ml
sun care
protective hair veil
• UV defense
• water-resistant
$28* | 3.4 fl oz | 100 ml

enrich color

blue malva shampoo
and color conditioner
• neutralizes brassy tones
• brightens grey
Shampoo: $36* | 33.8 fl oz | 1000 ml
Conditioner: $21* | 8.5 fl oz | 250 ml
black malva shampoo
and color conditioner
• imparts cool tones
• neutralizes red tones
Shampoo: $36* | 33.8 fl oz | 1000 ml
Conditioner: $21* | 8.5 fl oz | 250 ml
camomile shampoo
and color conditioner
• imparts golden tones
• brightens highlights
Shampoo: $36* | 33.8 fl oz | 1000 ml
Conditioner: $21* | 8.5 fl oz 250 ml
clove shampoo
and color conditioner
• imparts warm and honey tones
• with organic clove
Shampoo: $36* | 33.8 fl oz | 1000 ml
Conditioner: $21* | 8.5 fl oz 250 ml
madder root shampoo
and color conditioner
• imparts red tones
• with madder root
Shampoo: $36* | 33.8 fl oz | 1000 ml
Conditioner: $21* | 8.5 fl oz | 250 ml

create texture

light elements
defining whip
• defines and separates
• adds weightless, medium hold
$24* | 4.2 oz | 125 ml
control paste
finishing paste
• creates piece-y texture
• provides pliable medium hold
$24* | 1.7 oz | 50 ml
light elements
shaping wax
• shapes and defines
• weightless, firm pliable hold
$24* | 2.6 oz | 75 ml
light elements
texturizing creme
• defines and moisturizes
• adds weightless, light hold
$24* | 2.6 oz | 75 ml

general

wooden paddle brush
• detangles and smooths
• extended bristles massage scalp
$25*
*suggested retail price

men

aveda men
pure-formance
shampoo and conditioner
• cleanses and moisturizes
• refreshes and relieves scalp
$21* | 33.8 fl oz | 1000 ml
$52.50* | 10 fl oz | 300 ml
aveda men
pure-formance
exfoliating shampoo
• cleanses hair, exfoliates scalp
• use weekly
$29* | 6.7 fl oz | 200 ml
aveda men
pure-formance
liquid pomade
• provides moderate hold
• seals in moisture, adds high shine
$24* | 6.7 fl oz | 200 ml
aveda men
pure-formance
firm hold gel
• provides maximum hold
• adds definition and shine
$24* | 5 fl oz | 150 ml
aveda men
pure-formance
pomade
• provides strong, yet pliable hold
• adds definition and high shine
$24* | 2.6 oz | 75 ml
aveda men
pure-formance
grooming cream
• provides medium hold
• defines and moisturizes
$24* | 4.2 fl oz | 125 ml
aveda men
pure-formance
grooming clay
• provides strong, pliable hold
• adds texture and matte finish
$24* | 2.6 oz | 75 ml
thinning solutions
invati
exfoliating shampoo
• cleanses and renews the scalp
• removes pore-clogging build-up
$29* | 6.7 fl oz | 200 ml
$109* | 33.8 fl oz | 1000 ml
thinning solutions
invati
thickening conditioner
• weightlessly thickens hair from within
$29* | 6.7 fl oz | 200 ml
$109* | 33.8 fl oz | 1000 ml
thinning solutions
invati
scalp revitalizer
• helps keep the hair you have longer
$60* | 5 fl oz | 150 ml
thinning solutions
invatisystem
• reduces hair loss by 33% due to breakage, after 12 weeks
$118*
thinning solutions
invati scalp revitalizer
• helps keep the hair you have longer
• 3 weeks for free instead of 1∆∆
$135* | 3 refills 5 fl oz | 150 ml each
calming
shampure dry shampoo
• instantly revives hair and senses
• calming aroma with 25 pure flower and plant essences
$30* | 2 oz | 56 g
$26* | refill
nurture body, hands & feet
shampure hand and body wash
shampure body lotion
• calming aroma with 25 pure flower and plant essences
wash: $21* | 8.5 fl oz | 250 ml
wash: $62.50* | 33.8 fl oz | 1000 ml
lotion: $27* | 6.7 fl oz | 200 ml
Reduces hair loss due to breakage, in a 12-week clinical test of the invatiTM system.
Reduces hair loss due to breakage, in a 12-week clinical test of the invatiTM system.
∆∆The refill trio-pack contains a 12-week supply. Based on the new suggested retail price of this trio-pack there is a savings of $45 (which is the equivalent of 3 weeks for free on a
per ounce basis) compared to the suggested retail price of 3 individual bottles.
*suggested retail price